Our portfolio is as manifold as the world and the way people communicate ...
Consulting & Service
The omni-channel marketing approach considers the ideal use and the orchestration of different sales channels and accessible paths to the customer. It gives the customer the freedom to choose his preferred channels and therefore acts in accordance to his communication and contextual preferences and feedback. This dynamic approach is a high claim, but it ensures higher customer satisfaction compared to a single-channelled communication. Supported by modern Customer Relationship Management (CRM) systems, One-to-One-Marketing is possible and the permitted and personal communication is far away from spam.
Multi-channel Retail Banking
To deal with this subject, we refer to Tobias Schlick´s German book "Multi-channel Distribution in German Banking: The customer chooses the sales channel!", published by GRIN and available on Amazon. To get an overview of the book´s content, just click here.
Omni-channel Banking in the Bionic Transformation
The new German book "Omni-channel Banking in the Bionic Transformation" is in the making. Please stay tuned.
Marketing for Craft Businesses
Craft Businesses often think, that marketing is similar to advertising and that it is always expensive. We clear these rumors.
Event-triggered Marketing enhances response quotes of direct marketing campaigns significantly. Please have a look on our related articles.
Dealing with the questions, which sales promotional instruments are to use, we strongly keep an eye on their multi-channel suitability and acceptance within the target groups.
Corporate Identity / Employee Branding / Employer Branding
Corporate Identity (CI) defines the corporate character inwards and outward. The more consistent and sustained the elements follow a given frame, the stronger is the corporate awareness. We handle these shaping questions by establishing the visual appearance (Corporate Design/CD), the communicative appearance (Corporate Communication/CC) and the actional appearance (Corporate Behaviour/CB). We finally mould this information into a Corporate Identity Handbook and give you ideas how to follow the rules. Employer Branding is about the building and expansion of a corporate brand. Employee Branding deals with the issues how to market yourself best as an employee.
The design and thematic structure of a corporate website is the center of online marketing and the entire corporate communication. It supports customer loyalty, helps recruiting new customers, but it is first and foremost a sales channel and the company's face to the world. We advise you what kind of website suits your business. We assist you in the selection of the platform and the system, give you ideas for design and usability and then move into action.
For the personal communication with your customers, we plan, execute and control regular and occasional e-mail newsletters, support you with copywriting and design and keep an eye on the legal issues.
Social Media Marketing
Social Media Marketing (SMM) is primarily dealing with branding and communicative goals. But it is not only Facebook and Twitter, Pinterest and Instagram. We show you the opportunities for your business, create your Social Media strategy, manage your social media and web presences and support your community activities comprehensively.
Public Relations & Copywriting
We will be ready to support you with the copywriting for ...
- Websites & Blogs & Social Media coverage
- Community Management (ongoing maintenance of online presences)
- Newsletters & Press releases
- Corporate Publishing (corporate newspapers, inhouse newsletters)
We offer our services on an hourly or daily basis. If you want to outsource your marketing individually, temporarily or permanently, please get in touch with us.